Julieane Camile "Juca" Lacsina is a pioneering agritech entrepreneur leading the digital transformation of Philippine agriculture. As the co-founder and CEO of GOEden, she has built an innovative e-commerce platform that connects nearly 100,000 farmers across 72 provinces to quality agricultural inputs, saving them time, money, and resources.

Driven by her mission to make agricultural supplies more accessible, Juca combines technology, education, and ethical leadership to uplift farming communities nationwide. Her Tech Caravans not only distribute products but also train farmers on safe and effective practices, protecting them from fraud and ensuring better yields.

Through her unwavering dedication to bridging the technology gap in farming, Juca empowers rural communities, fosters digital inclusion, and strengthens the foundation of Philippine agriculture.