Community-Embedded Entrepreneurship as a Force for Good: Insights from Philippine Case Studies 

By: John Laurence A. Robes and Patrick Adriel H. Aure

Abstract

Entrepreneurs increasingly recognize that being a force for good requires genuine partnership with marginalized communities, creating opportunities to challenge conventional business and development thinking. Through analysis of four award-winning Philippine social enterprises, this study examines how these partnerships generate economic, social, environmental, and cultural value simultaneously. The enterprises studied demonstrate strategic hybridity, dynamically navigating between traditional practices and market demands rather than choosing one over the other. Resource constraints and cultural assets, typically viewed as limitations, become sources of innovation unavailable to mainstream businesses. These community-embedded enterprises achieve what we term embedded autonomy —gaining market flexibility precisely through deepening community ties rather than loosening them. The findings suggest that business as a force for good requires recognizing and supporting diverse organizational forms emerging from the margins, not imposing standardized models. This has implications for development practice, funding approaches, and how we theorize entrepreneurship itself.

Keywords: Community-embedded entrepreneurship • Social enterprise • Indigenous innovation • Strategic hybridity • Business as a force for good • Philippines

Citation:

Robes, J. L. A., & Aure, P. A. H. (2025). Community-embedded entrepreneurship as a force for good: Insights from Philippine case studies. Journal of Business, Ethics and Society, 5(2), 30–45. https://journal.bmu.edu.in/journal-files/3ROBES-v5i1.pdf