The Ramon V. del Rosario College of Business is proud to announce the release of the 2nd edition of the Introduction to Management textbook, the official reference for all FDNMANP students.

This international textbook, co-authored by Dr. Bruno Dyck (University of Manitoba), Dr. Patrick Adriel Aure (PDCBS), Shieradel Jimenez, and colleagues, introduces students to innovative approaches such as:

• Triple Bottom Line (TBL) management – integrating financial, social, and ecological well-being.

• Social and Ecological Thought (SET) management – prioritizing sustainability and inclusivity.

🌍 This edition also highlights Filipino business cases (Boldr, Coffee for Peace, MAD Travel, EchoStore), ensuring that our local enterprises are represented in the global conversation on values-driven management.

💡 Most importantly, the textbook is being released under a Creative Commons open-source license, making it completely free for students and institutions worldwide.

📚 Access here:
🔗 read full textbook here

🎧 In partnership with NotebookLM, companion tools such as AI-powered chatbots and podcasts per chapter are also available—designed to make learning more engaging and accessible for teachers and students.

🔗 AI-powered Audiobook / Audiobook Guide  

At PDCBS, we believe in advancing business education that is relevant, socially responsible, and inclusive. We are excited to see how this living, open-access textbook will shape the next generation of leaders.